TINE IsKaffe
Packaging // Strategic design
This project was about redesigning the packaging/label of an existing grocery product with a focus on sustainability, usability and positioning.
This is a fictional project.
Redesign
The product I chose to redesign was TINE's Iced Coffee Cappuccino. I made this choice on the basis that I believe that both the packaging and the design have great potential for improvement in relation to ease of use and sustainability.
In order for TINE IsKaffe to be experienced as more sustainable, I have chosen to clarify information about recycling. In addition, I have replaced the silver color with coffee-like brown tones that feel more natural and suit the product better. In terms of ease of use, I have chosen to replace the current opening with a screw cap that makes it easier to open and drink from, as well as close again so that you can save it for later. In order to highlight important information for the consumer such as taste and content, I have avoided curved font, among other things. In addition, I have changed the location of info about content and made it bigger. I have also chosen to utilize the space on the packaging with a lot of air between the elements for a cleaner expression, in addition to making it easier to read and not feel overwhelming.
Below you can see the before and after.
